Lucknow, Dec 6 (IANS): The Uttar Pradesh government has engaged prominent social media influencers to promote stories related to the Ram temple, its construction work, development of Ayodhya, and Lord
Ram across various social media platforms before the “pranpratishtha” (consecration) ceremony
of Ram Lalla in Ayodhya on January 22, 2024.
The state government has allocated a budget of Rs 25 lakhs for this activity. The Culture Department has
been tasked with the responsibility of reaching out to people through social media platforms. Mukesh Meshram, principal secretary, of tourism and culture, said: “Influencers with a significant presence on major social media platforms such as Facebook, Instagram, X, and YouTube have already been approached for collaboration.”
Apart from this, documentary films on events related to Ramayana are also being produced, according to Meshram. The series of events also includes the release of books authored by various writers focusing on the life and philosophy of Lord Ram. Additionally, an album centered on Ramayana, featuring devotional singers from both India and abroad, is slated for release with a budget allocation of Rs 1 crore, said Meshram.
Various events related to Ramayana will be projected through the water, sky, and land. Ram Katha will unfold through projection mapping on the banks of the Saryu River, a drone show in the sky, and the narration of diverse stories through a laser show on water screens in river Saryu.
As Ayodhya has also been associated with Jainism and Buddhism, a budget of Rs 10 crore has been allocated to project this history. Work on facades of shops on Rampath, Janmabhoomi Path and Bhakti
The path in Ayodhya has also begun. Commercial establishments will feature symbols such as conch,
trident, bow and arrow, mace, chakra, swastika, and the saffron flag to enhance the aesthetic appeal
with their vibrant colors.
